Why SMS marketing coupled with an m-Commerce site is important?
Here is an article that explains why its important: http://www.mobilecommercedaily.com/2011/02/08/most-mobile-apps-have-no-connec...SMS marketing with out a mobile site or mobile site without SMS marketing are half solutions to grow mobile revenue. Retailers who build m-commerce system by integrating with their backend e-commerce stack and CRM systems will be most successful on m-Channel.
